Beyonce & Jay-Z Getting ‘Blue Ivy’ Trademarked For Future Brand Opportunities…

Feb 9, 2012 | By:

I know that’s right. That baby was worth millions before it was even born, and too many folk will try to make money off their daughter’s name.

As reported by Washington Post:

On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name — and reserve it for a future line of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant.

In the superstar industrial complex, trademarking your baby’s name is just smart business. There all sorts of folks who might try to slap it on some tacky baby bib.

To wit: Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11 — just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents.

Mbeh, who intended to produce children’s dresses, skirts, and underwear using the name, issued a groveling statement after his Jan. 25 smackdown from the feds. A big misunderstanding!: He planned to pitch the idea to Beyoncé and Jay-Z and never, ever, intended to poach any of their baby bucks.

The application by BGK Trademark Holdings — Beyoncé’s company — is pending but is basically a done deal because parents are legally authorized to trademark the names of their minor children, experts say.

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